Huggies National Hugging Day

As hospitals recognize the benefits and make a shift to include more hands-on care, the desire for the No Baby Unhugged program grows


 

“Where is my baby?” I sat bolt upright in my hospital bed. Following a long, difficult labour and delivery, my son had been taken to the NICU as a precaution. Unable to be with him while they got him settled, I had passed out from exhaustion, expecting a short nap. Waking three hours later, panic at being separated from him for so long had set in.

 

We were only in the hospital for three days, and I was admitted into my own room in the post-partum ward, but for this first-time mom, it felt like an eternity, and the two long hallways may as well have been two miles. When your baby is in the NICU, any time apart is excruciating. All you want to do is scoop them up and hold them.

 

And there is good reason for that instinct. Hugging is good for babies. In addition to the emotional comfort they receive, skin to skin hugs help to stabilize their heart rate and body temperature, improve their oxygen level, and promote faster weight gain. Skin to skin is also associated with shorter hospital stays, reduced pain and stress, and even improved memory and problem solving. All of this simply from a loving touch.

 

That hugging is so important for babies comes as no surprise to Huggies. They have always believed in the power of hugs, and promise a “soft, comforting hug in every diaper we make.”

 

But what about when a Mom is unable to be with her baby? No matter the reason, the separation is hard on both Mom and baby. Being away from my baby for three hours, asleep, was difficult. I can only imagine having to walk out of the hospital, leaving my baby behind for any length of time.

 

For many different reasons, sometimes parents and caregivers cannot be with their NICU babies 24/7. Seeing this need, Huggies has initiated the No Baby Unhugged program. This amazing program involves trained volunteers stepping in to provide hugs to babies in the NICU when Mom or Dad can’t, and provide them with the personal contact and comfort they need.

 

As hospitals recognize the benefits and make a shift to include more hands-on care, the desire for the No Baby Unhugged program grows. Nanaimo Regional General Hospital is the most recent adopter of the program. As the fourth No Baby Unhugged hospital in Canada, Huggies has provided a total of $100,000 in grants to support and initiate these baby hugging programs in Canadian hospitals to-date. And you can help!

 

As lovely as the job of volunteer baby cuddler would be, not all of us can make that commitment, but we can help make sure every baby gets the hugs they need. Here’s what you can do:

 

Just in time for National Hugging Day on January 21, share this video by @HuggiesCanada. For each social share of this video, Huggies brand will donate $1 to the hugging programs in Canada.

 

You can also visit nobabyunhugged.ca to pledge your support for the No Baby Unhugged initiative. When you do, Huggies brand will donate $5 to No Baby Unhugged and in return, you’ll receive a free pack of Huggies Little Snugglers and Natural Care Wipes for your newborn as a thank you.

 

Spread the word about the power of hugs. Help Huggies show how such a small gesture can mean so much to a little one.

 

I was lucky to be able to hug my NICU baby whenever he needed me. Many parents across the country are grateful to the volunteers in the No Baby Unhugged program for giving them peace of mind knowing that their babies are being snuggled and loved, even when they can’t be there themselves. With your help, we can make sure that every baby learns the power of a hug.

 

 

This post is brought to you by Huggies, but the images and opinions are our own.

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